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Abstract

Communication about wildfire preparedness and wildfire safety is increasinglybeing seen by many fire agencies in Australia as an important part ofday-to-day operations. This communication role is often shared betweenthe main wildfire-fighting service in any given state and other relevantgovernment departments. In this chapter we consider the changing natureof wildfire preparedness and safety communication, focussing in particularon the potential of a socially engaged approach to communicationand the importance of recognising and engaging a variety of audiences.Insights from research in social marketing and public communicationsare used to analyse data collected from interviews with communicationprofessionals working in the area of wildfire safety, in both fire agenciesand government departments, across four different Australian States.

Item Type:	Book Section
Authors/Creators:	Tyler, M and Mees, B and Fairbrother, P
Keywords:	wildfire, communication, preparedness, community
Publisher:	Routledge
Copyright Information:	Copyright 2019 Taylor & Francis
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