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An entrepreneurial roadmap to managing postgraduate stress

Eager, B ORCID: 0000-0003-4512-1263 2017 , 'An entrepreneurial roadmap to managing postgraduate stress', in C McMaster and C Murphy and B Whitburn and I Mewburn (eds.), Postgraduate Study in Australia: Surviving and Succeeding , Peter Lang, Bern, pp. 189-196.

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In this chapter, we propose that gendered portrayals of entrepreneurs in mass media contribute to gender differences in entrepreneurship via two well-established, social psychological mechanisms: self-efficacy and stereotype threat. Our thematic analysis of Entrepreneur magazine covers featuring women or men entrepreneurs showed that, in general, women are underrepresented on covers and, when they are shown, the accompanying textual and visual messaging is rather saturated with gender stereotypes. We urge for an increase in the quantity and quality of women representation in the media that is attentive to the role of the media in shaping the types of ventures women establish and operate. The aim is to encourage more women to enter into entrepreneurship with greater entrepreneurial self-efficacy or aspirations that are more ambitious. Media narratives populated with greater numbers of successful women entrepreneurs across a diverse range of business types and across industries beyond those traditionally associated with ‘feminine pastimes’, could lead to positive feelings that increase the wellbeing of women.

Item Type: Book Section
Authors/Creators:Eager, B
Keywords: women, entrepreneurship, social cognitive theory, stereotype threat, media, gender
Publisher: Peter Lang
DOI / ID Number: 10.3726/b11340
Copyright Information:

Copyright 2017 Peter Lang Publishing, Inc., New York

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