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Shipping business strategies and national policy of China

Yang, D, Liu, Q, Jiang, L, Zhang, W ORCID: 0000-0002-5651-6706 and Chu, W 2019 , 'Shipping business strategies and national policy of China', in O Duru (ed.), Maritime Business and Economics: Asian Perspectives , Routledge, United Kingdom, pp. 118-137.

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We start the discussion of business strategies by understanding the external environment of the business. Environmental factors, over which businesses have little control, profoundly influence the performance of the businesses and determine the success or failure of a particular business strategy. The factors that have a high impact are the key drivers that cause an industry to develop. These typically include political and regulatory factors, economic factors, socio-cultural factors and technological factors.

Item Type: Book Section
Authors/Creators:Yang, D and Liu, Q and Jiang, L and Zhang, W and Chu, W
Keywords: shipping business, strategies, national policy, China
Publisher: Routledge
DOI / ID Number: 10.4324/9781315270869-9
Copyright Information:

Copyright 2019 The Authors

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