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Comparing techniques for tracking: the case of Tourism Tracer in Tasmania, Australia


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Hardy, A ORCID: 0000-0003-1461-2967, Aryal, J ORCID: 0000-0002-4875-2127 and Wells, MP 2019 , 'Comparing techniques for tracking: the case of Tourism Tracer in Tasmania, Australia' , E-review of Tourism Research, vol. 16, no. 2/3 , pp. 84-94 .

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Many technological options now exist for tourism authorities and researchers to understand themovement of different cohorts of tourists within destinations. However, while the merits andchallenges of these methods have received attention within tourism literature, the data thatresults from different methods have rarely been compared. This preliminary study fills this gapby examining data that emanated from two techniques for capturing tracking data: an app thatcould be downloaded and placed on participants' phones, and a study phone distributed totourists that it was pre-loaded with a tracking app. The results reveal that these subtly differenttechniques produce widely varying results. The implications of these differences are discussed,along with recommendations for future research.

Item Type: Article
Authors/Creators:Hardy, A and Aryal, J and Wells, MP
Keywords: Tourist tracking, Tracer, app, technology
Journal or Publication Title: E-review of Tourism Research
Publisher: Texas A & M University
ISSN: 1941-5842
Copyright Information:

Copyright 2019 The Authors

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