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Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies

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Ho, LPK ORCID: 0000-0002-1135-6702, Nguyen, CN, Adhikari, RP ORCID: 0000-0002-1426-0570, Miles, MP and Bonney, L ORCID: 0000-0003-2580-7495 2018 , 'Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies' , Journal of Innovation and Knowledge, vol. 3, no. 3 , pp. 154-163 , doi: 10.1016/j.jik.2017.03.008.

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Abstract

This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam’s Central Highlands, the study examined the relation-ship between market orientation and innovation. The findings indicate that there is no significant relationship between market orientation and performance. How-ever, customer orientation and inter-functional coordination are positively related to innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into the relationships among market orientation,innovation, and performance in agricultural value chains in emerging economies.

Item Type: Article
Authors/Creators:Ho, LPK and Nguyen, CN and Adhikari, RP and Miles, MP and Bonney, L
Keywords: beef cattle, market orientation, innovation, performance, emerging economy
Journal or Publication Title: Journal of Innovation and Knowledge
Publisher: Elsevier
ISSN: 2444-569X
DOI / ID Number: 10.1016/j.jik.2017.03.008
Copyright Information:

Copyright 2017 Journal of Innovation & Knowledge. Licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) https://creativecommons.org/licenses/by-nc-nd/4.0/

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