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Abstract

This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam’s Central Highlands, the study examined the relation-ship between market orientation and innovation. The findings indicate that there is no significant relationship between market orientation and performance. How-ever, customer orientation and inter-functional coordination are positively related to innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into the relationships among market orientation,innovation, and performance in agricultural value chains in emerging economies.

Item Type:	Article
Authors/Creators:	Ho, LPK and Nguyen, CN and Adhikari, RP and Miles, MP and Bonney, L
Keywords:	beef cattle, market orientation, innovation, performance, emerging economy
Journal or Publication Title:	Journal of Innovation and Knowledge
Publisher:	Elsevier
ISSN:	2444-569X
DOI / ID Number:	https://doi.org/10.1016/j.jik.2017.03.008
Copyright Information:	Copyright 2017 Journal of Innovation & Knowledge. Licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) https://creativecommons.org/licenses/by-nc-nd/4.0/
Related URLs:	Google Scholar: Adhikari, RP UTAS Profile: Adhikari, RP UTAS Profile: Bonney, L
Item Statistics:	View statistics for this item

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