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Vanity versus art : exploring the effects on Instagram self-presentation


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Dolzan, RS 2017 , 'Vanity versus art : exploring the effects on Instagram self-presentation', Honours thesis, University of Tasmania.

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Instagram is a popular photo sharing application that enables users to present images, with the opportunity to strategically present themselves. This study examined the effects of personality traits on the congruency of individual’s self-presentation on Instagram. Congruency of self-presentation is encouraged for positive effects on psychological well-being. The influence of exhibitionism, drive, social desirability, conformity, appreciation of beauty, grandiose and vulnerable narcissism were examined. 175 Instagram users, including both students and community members completed the anonymous online survey. The sample was predominantly female however, gender was found to have no effect on variables. Results of the regression analysis indicated that grandiose narcissism was a significant predictor of congruent self-presentation, whereas vulnerable narcissism and appreciation of beauty were significant predictors of decreased congruency. Results indicated exhibitionism, drive, conformity and social desirability did not influence self-presentation. Furthermore, grandiose and vulnerable narcissism were not significant moderators of the relationship between predictors and self-presentation. Content-based frequencies indicated a high percentage of users post to show and share images with an audience. Limitations of the study include self-report measures and cross-sectional design. Implications include identifying an alternative influence of artistic traits of Instagram users, and challenging the negative stereotyping of young Millennials and Instagram

Item Type: Thesis - Honours
Authors/Creators:Dolzan, RS
Keywords: true-self, grandiose narcissim, vulnerable nsarcissim, self-promotion, artistic self-expression
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Copyright 2017 the author

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