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Thumbs up: A thematic analysis of image-based posting and liking behaviour on social media

Lowe-Calverley, EJ ORCID: 0000-0002-0865-2404 and Grieve, R ORCID: 0000-0002-5211-4179 2019 , 'Thumbs up: A thematic analysis of image-based posting and liking behaviour on social media' , Telematics and Informatics, vol. 35 , pp. 1900-1913 , doi: 10.1016/j.tele.2018.06.003.

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This study aimed to investigate the thoughts that social media users have prior to posting or‘liking’ images on social media; particularly exploring the presence of egoistic, self-presentationconsiderations. Responses to two open-ended questions regarding considerations prior to posting(n = 203) and ‘liking’ (n = 195) images on social media were analysed using thematic analysis.Egoistic motivations influenced both posting and ‘liking’ an image on social media; suggesting anawareness that self-presentation can be affected (and therefore manipulated) through imageposting and ‘liking’. Users also considered who would see their content or behaviour, and theeffect this might have on others. Finally, ‘liking’ actually represents liking, with enjoyment andimage value considered prior to providing public, online appreciation.

Item Type: Article
Authors/Creators:Lowe-Calverley, EJ and Grieve, R
Keywords: image-based communication; self-presentation; paralinguistic digital affordances; social media; liking; posting
Journal or Publication Title: Telematics and Informatics
Publisher: Pergamon Press
ISSN: 0736-5853
DOI / ID Number: 10.1016/j.tele.2018.06.003
Copyright Information:

© 2018 Elsevier Ltd. All rights reserved.

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