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Ensuring privacy of participants recruited via social media: an Australian retrospective visualisation and roadmap

Unnithan, C, Swatman, PM and Kelder, J-A ORCID: 0000-0002-8618-0537 2018 , 'Ensuring privacy of participants recruited via social media: an Australian retrospective visualisation and roadmap' , International Journal of Virtual Communities and Social Networking, vol. 10, no. 4 , pp. 16-32 , doi: 10.4018/IJVCSN.2018100102.

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Abstract

Researchers worldwide are increasingly looking to recruit research participants via social media (particularly @Facebook and @Twitter) because they appear to offer access to a wider range of research participants and afford inherently convenient tools for recruitment. In Australia, the National Statement on Ethical Conduct in Human Research, together with the federal Privacy law and a number of state-based privacy statutes, provide support and guidance for this novel approach. This article offers a preliminary analysis and discussion of this trend from an Australian perspective, illustrated by an enquiry into the ethical challenges posed by social media-based recruitment, conducted in an Australian university in 2015. Leximancer™ was used as an analytical tool and the content from social media sites used for a small number of research studies conducted up to 2015, taken in conjunction with the various national human research ethics guidelines, offered a means of understanding how ethical challenges of privacy and anonymity can be addressed for responsible social media-based research.

Item Type: Article
Authors/Creators:Unnithan, C and Swatman, PM and Kelder, J-A
Keywords: privacy, Australia, social media, Leximancer, human research ethics, analytics
Journal or Publication Title: International Journal of Virtual Communities and Social Networking
Publisher: IGI Global
ISSN: 1942-9010
DOI / ID Number: 10.4018/IJVCSN.2018100102
Copyright Information:

Copyright 2018 IGI Global

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