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Abstract

This article offers a sociological account of the growth in popularity of mass participation sports-based charity challenges. It argues these events have emerged as unique social, health, and philanthropic phenomena in the context of healthism and neo-liberalism. Drawing on the concept of “embodied philanthropy,” the key argument is that “fitness philanthropy” represents a new form of giving in which displays of fitness are increasingly also displays of civic engagement and being a “good person.” The growth of fitness philanthropy highlights changing responsibilities for health and wellness and addresses key sociological concerns with identity, community, and civic engagement that are now manifest in sports charity challenges.

Item Type:	Article
Authors/Creators:	Palmer, C and Dwyer, Z
Keywords:	sport charity, fitness, philanthropy
Journal or Publication Title:	Leisure Sciences: An Interdisciplinary Journal
Publisher:	Taylor & Francis Inc
ISSN:	0149-0400
DOI / ID Number:	10.1080/01490400.2019.1656122
Copyright Information:	Copyright 2019 Taylor & Francis Group, LLC
Related URLs:	Google Scholar: Palmer, C UTAS Profile: Palmer, C
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