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Knocking Your Knitted Socks Off ? ABC TV’s Rosehaven, screen tourism and destination-marketing in Tasmania
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Abstract
This chapter examines Tourism Tasmania’s current online cross-promotional destination marketing strategy for the ABC television series Rosehaven, specifically demonstrating how the state agency works to link existing Tasmanian tourism destinations to the fictional settings of the television series. It also assesses the ‘real-life’ destinations that are actively promoting Rosehaven as part of local tourism initiatives. Overall, the show’s ‘quirky’ personality appears to be a valuable asset for broader Tasmanian branding trends, helping to dramatise the concept that Tasmania is a unique island destination, different from the rest of Australia: a place of unusual people and locations.
Item Type: | Book Section |
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Authors/Creators: | Blackwood, G |
Keywords: | screen tourism, destination-marketing, television, tourism, Tasmania |
Publisher: | Forty South |
Copyright Information: | Copyright 2019 Gemma Blackwood |
Item Statistics: | View statistics for this item |
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