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One icon, two audiences: how the Denver Art Museum used their new building to both brand the city and bolster civic pride

Lindsay, G ORCID: 0000-0003-1919-8523 2018 , 'One icon, two audiences: how the Denver Art Museum used their new building to both brand the city and bolster civic pride' , Journal of Urban Design, vol. 23, no. 2 , 193–205 , doi: 10.1080/13574809.2017.1399793.

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Abstract

Iconic architecture can draw global attention while simultaneously speaking to local audiences. In 2006, the Denver Art Museum opened an iconic new wing that help brand the city as a cultural city for both external and internal audiences. Based on analysis of interviews withstakeholders and archival documents, this paper demonstrates that the Hamilton Building project was used both to brand the city for potential tourists and to engender civic pride in Denver residents. This research provides a complex understanding of what roles iconicarchitecture plays in a city.

Item Type: Article
Authors/Creators:Lindsay, G
Keywords: museum architecture, iconic architecture, communication, branding
Journal or Publication Title: Journal of Urban Design
Publisher: Routledge
ISSN: 1469-9664
DOI / ID Number: 10.1080/13574809.2017.1399793
Copyright Information:

Copyright 2017 Informa UK Limited, trading as Taylor & Francis group

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