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Abstract

Purpose – Actors who participate in co-created service experiences typically assume that they will experience improved well-being. However, a growing body of literature demonstrates that the reverse is also likely to be true, with one or more actors experiencing value co-destruction (VCD), rather than value co-creation, in the service system. Building on the notion of resource misintegration as a trigger of the VCD process, this article aims to offer a typology of resource misintegration manifestations and to present a dynamicconceptualization of the VCD process.Design/methodology/approach – A systematic, iterative VCD literature review was conducted with a priori aims to uncover the manifestations of resource misintegration and illustrate its connection to VCD for an actor or actors.Findings – Ten distinct manifestations of resource misintegration are identified that provide evidence or an early warning sign of the potential for negative well-being for one or more actors in the service system. Furthermore, a dynamic framework illustrates how an affected actor uses proactive and reactive coping and support resources to prevent VCD or restore well-being.Originality/value – The study presents a typology of manifestations of resource misintegration that signal or warn of the potential for VCD, thus, providing an opportunity to prevent or curtail the VCD process.

Item Type:	Article
Authors/Creators:	Laud, G and Bove, L and Ranaweera, C and Leo, WWC and Sweeney, J and Smith, S
Keywords:	well-being domains, value co-destruction, resource mis-integration, coping mechanism
Journal or Publication Title:	Journal of Services Marketing
Publisher:	Emerald Publishing Limited
ISSN:	0887-6045
DOI / ID Number:	10.1108/JSM-01-2019-0022
Related URLs:	Google Scholar: Laud, G
Item Statistics:	View statistics for this item

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