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The mutually beneficial relationship between tourism and the craft drinks industry in Tasmania

Dunn, A ORCID: 0000-0002-9209-415X and Kregor, GM 2020 , 'The mutually beneficial relationship between tourism and the craft drinks industry in Tasmania', in CS Ooi and A Hardy (eds.), Tourism in Tasmania , Forty South Publishing Pty Ltd, Australia, p. 283.

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Abstract

In recent years Tasmania’s reputation for quality produce has been enhanced by theemergence of premium drinks such as craft beer, cider and spirits. The niche natureof production, combined with the logistics of exporting produce from the island, hasencouraged producers to harness tourism practices such as cellar doors and food anddrink festival participation to increase direct sales. In Tasmania, producers work moreclosely with tourism agencies than in any other jurisdiction we have studied. The symbioticrelationship between tourism and premium drink production in Tasmania looks set toendure and support a sustainable industry into a bright future.

Item Type: Book Section
Authors/Creators:Dunn, A and Kregor, GM
Keywords: tourism, sustainable industry, Tasmania
Publisher: Forty South Publishing Pty Ltd
Copyright Information:

Copyright 2019 Alison Dunn and Gerry Kregor

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