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Chinese Tourism in Tasmania

Ma, Yue ORCID: 0000-0002-1021-4171 2019 , 'Chinese Tourism in Tasmania', in CS Ooi and A Hardy (eds.), Tourism in Tasmania , Forty South Publishing, Hobart, pp. 113-124.

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International tourist numbers to Tasmania have grown steadily in the past decades. Tasmania has experienced a surge of Chinese tourists following Chinese President Xi Jinping’s presidential visit to Hobart on 18 November 2014. Pure and pristine nature, lavender bears, gourmet seafood, the Port Arthur Historic Site, and the recently popularised aurora gazing and outdoor adventure activities have come to be regarded as unique Tasmanian experiences by many Chinese. The boom of Chinese inbound tourism has spurred the state’s economic growth, enriched cultural exchange and stimulated regional development. To document this fledgling development, this chapter documents the growth of Chinese tourist numbers in Tasmania, their cross-cultural tourist experiences and their perception of the island. Drawing from tourism theories and research data, this chapter offers three practical recommendations to the industry: understand the dynamism of Chinese culture; guide tourists into the experience; and deal with language barriers and social media.

Item Type: Book Section
Authors/Creators:Ma, Yue
Keywords: Chinese tourists, Tasmania, tourist behaviour, experiential creation
Publisher: Forty South Publishing
Copyright Information:

Copyright 2019 Yue Ma

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