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Retail employee guardianship behaviour: A phenomenological investigation

Potdar, B ORCID: 0000-0002-1541-4543, Garry, T, McNeill, L, Gnoth, J, Pandey, R, Mansi, M ORCID: 0000-0002-9397-8504 and Guthrie, J 2020 , 'Retail employee guardianship behaviour: A phenomenological investigation' , Journal of Retailing and Consumer Services, vol. 54 , pp. 1-15 , doi: 10.1016/j.jretconser.2019.102017.

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Supermarkets suffer significant losses as a consequence of shoplifting. Amongst the existing electronic and manual surveillance measures for retail crime management, the role of employees in preventing or controlling retail crime has not been systematically addressed within the extant literature. This paper contributes to addressing this gap by examining how employers’ corporate social responsibility (CSR) involvement influences employee proclivity towards guardianship behaviour in shoplifting prevention. A phenomenological approach is adopted comprising semi-structured interviews of twenty-nine shop-floor employees of two national supermarket chains within a cosmopolitan city of New Zealand. Findings strongly support the suggestion that employee perceptions of employer internal and external CSR may shape their feelings of organisational attachment, resulting in employee guardianship behaviour that manifests in in-store shoplifting prevention. Further, from a societal perspective, this study suggests that a reduction in retail crime contributes towards positive relationships among key stakeholders such as supermarkets, their employees, and society at large based on the social, environmental, and employee welfare practices of supermarkets.

Item Type: Article
Authors/Creators:Potdar, B and Garry, T and McNeill, L and Gnoth, J and Pandey, R and Mansi, M and Guthrie, J
Keywords: Internal and external CSR, Guardianship behavior
Journal or Publication Title: Journal of Retailing and Consumer Services
Publisher: Elsevier Ltd
ISSN: 0969-6989
DOI / ID Number: 10.1016/j.jretconser.2019.102017
Copyright Information:

Copyright 2019 Elsevier Ltd.

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