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Abstract

Carp now make up more than 90% of the freshwater fish biomass in much of south-eastAustralia. Whilst a range of different carp control options have been considered biologicalcontrols through the use of the Cyprinid herpesvirus 3 has been a particular focus in recenttimes. The aim of this study is to explore the sentiment of recreational fishers in New SouthWales and Victoria in relation to carp, the proposed carp herpes virus and the main recreationactivity (fishing) related to the community under focus. Data was collected from Twitter andFacebook, using netnographic techniques and coded using Appraisal. The three main themeswhich were evident were the carp virus, carp and fishing for carp. The majority ofrecreational fishers saw a need to eradicate carp, however, also saw them as a fun and viablefishing target and demonstrated a high level of scepticism for the virus.

Item Type:	Conference Publication
Authors/Creators:	Mehmet, MI and Pawsey, NJ and Nayeem, T and D'Alessandro, S and Denyer-Simmons, P
Keywords:	attitudes, carp virus, appraisal
Publisher:	Australian and New Zealand Marketing Academy Conference
ISSN:	1447-3275
Copyright Information:	Copyright 2017 RMIT
Related URLs:	Google Scholar: D'Alessandro, S
Item Statistics:	View statistics for this item

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