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Abstract

Purpose: This paper explores the nature of art as a product through a network perspective, accounting forkey contributing stakeholders in shaping its essence.Design/methodology/approach: This study adopted a qualitative data collection and analysis design andis centred on a series of face-to-face interviews with established Australian visual artists.Findings: Results support the notion of an art product shaped by interconnections and interdependencies ofactors in the art market. In particular, attention is paid to the roles of actors in conceptual, production anddistribution networks.Research limitations/implications: Although there are idiosyncrasies that (in part) define theAustralian art market context, the issues identified here are nonetheless useful in determining thenature of the interconnectedness of the art market in other similar Western contexts. Many Australianartists have achieved similar recognition and status to other established artists elsewhere. Future crosscultural comparative research should be carried out in order to assess this relationship in thelonger term.Practical implications: Artists at different stages of their careers can transfer the findings of this researchinto the development of a series of relevant strategies and tactics for developing their art and culture productsmore effectively.Originality/value: Although philosophical assessments of art as a product have been carried out elsewhere,there is a lack of evaluation from an art versus marketplace lens in considering the perspectives of interestedstakeholders.

Item Type:	Article
Authors/Creators:	Wickham, M and Lehman, K and Fillis, I
Keywords:	art, product, artist, network, conceptual, production, distribution
Journal or Publication Title:	Arts and the Market
Publisher:	Emerald Publishing Limited
ISSN:	2056-4945
DOI / ID Number:	https://doi.org/10.1108/AAM-10-2019-0029
Copyright Information:	© 2020 Emerald Publishing Limited
Related URLs:	Google Scholar: Wickham, M UTAS Profile: Wickham, M Google Scholar: Lehman, K UTAS Profile: Lehman, K
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