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Marriott’s strategic sustainability priorities in the Chinese hotel industry

Wickham, MD ORCID: 0000-0001-6653-9074, French, LE ORCID: 0000-0002-1668-3809 and Wong, TL ORCID: 0000-0002-0551-9827 2020 , 'Marriott’s strategic sustainability priorities in the Chinese hotel industry' , International Journal of Sustainable Strategic Management, vol. 8, no. 1 , pp. 77-97 , doi: 10.1504/IJSSM.2020.105634.

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Using Mihalic et al.’s (2012) hotel sustainability business frameworkas its lens, this study provides an empirical analysis of a leading western hotelchain’s sustainability priorities in its entry and subsequent operations inChina’s emerging hotel industry. A qualitative study of companydocumentation and semi-structured interviews with 12 senior managers atMarriott International in China indicated that seven sustainability strategieswere prioritised by the chain (i.e., domestic employee development andsatisfaction, resource allocation and education, guest satisfaction, domesticgovernment engagement, the power to change participation, and the need toestablish a positively differentiated labour-market position). This study andproposes a range of sustainability research opportunities in emerging hotelindustry contexts. In addition to this, a range of practical implications forsustainability management in emerging hotel industry settings are presented.

Item Type: Article
Authors/Creators:Wickham, MD and French, LE and Wong, TL
Keywords: strategic sustainability; Marriott hotels; Chinese hospitality industry; emerging markets
Journal or Publication Title: International Journal of Sustainable Strategic Management
Publisher: Inderscience
ISSN: 1753-3600
DOI / ID Number: 10.1504/IJSSM.2020.105634
Copyright Information:

Copyright 2020 Inderscience Enterprises Ltd.

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