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Abstract

Purpose: The purpose of this paper is to determine the extent to which youth have ready access to alcoholand the extent to which immediate family influence affects consumption.Design/methodology/approach: This qualitative descriptive exploratory study undertooksemi-structured peer-group interviews with 20 participants from four New Zealand high schools.The interviews centred on exploring the “general” experiences of youth related to alcohol access – but with afocus on alcohol access “at home” and the parental role.Findings: The study confirmed that the home unit was the main source of alcohol for most youth andparents were the most common source of provision. Parents provided financial access to alcohol by givingtheir child money to purchase it themselves through older family members or friends. It was also found thatyouth used negotiation strategies with their parents to influence their consumer purchases of alcohol.Research limitations/implications: Youth frequently used strategies such as pressure tactics, exchangetactics, ingratiating tactics and consultation tactics to influence their family’s decision-making process and topressure their parents into supplying them with alcohol.Practical implications: It is important to recognise the role that family play as “gatekeepers” for readilyallowing access and supplying youth with alcohol – and the reasons for doing so.Social implications: Alcohol plays an important part in many societies. It is important to understandhow young people consume and access alcohol – particularly when the family plays a major role in accessand consumption.Originality/value: Many studies have been conducted in relation to youth and alcohol consumption.Very few, as far as we can tell, explore the role of the family from the young consumers’ perspective andespecially from a qualitative narrative perspective.

Item Type:	Article
Authors/Creators:	Dresler, E and Whitehead, D and Weaver, K
Keywords:	family, adolescents, youth, parent, alcohol
Journal or Publication Title:	Health Education
Publisher:	Emerald Publishing Limited
ISSN:	0965-4283
DOI / ID Number:	https://doi.org/10.1108/HE-01-2017-0003
Copyright Information:	Copyright 2017 Emerald Publishing Limited
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