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Designing communication | Communicating design: multimodality, interdisciplinary methods, and the challenge of architectural magazine exceptionalism

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Sawyer, Mark 2020 , 'Designing communication | Communicating design: multimodality, interdisciplinary methods, and the challenge of architectural magazine exceptionalism' , villardjournal, vol. 2 .

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Abstract

This paper surveys the terrain of recent architectural magazine scholarship and proposesthat this rapidly developing intellectual field is still developing methodologies to deal with itsobject of analysis—the magazines of architecture.Through a critical review of contemporary magazine studies, the primary theoretical andmethodological trajectories being used in disciplines other than architecture are identifiedand their potential benefits for architectural magazine scholarship acknowledged. It is arguedthat for architectural magazine scholarship to develop its own methods, it will first benecessary to take notice of what is occurring in media studies, journalism, design history,and linguistics. It is the purpose of this paper to make these ‘other approaches’ visible andavailable to architectural magazine scholars and in doing so, challenge the exceptionality ofarchitectural magazines.

Item Type: Article
Authors/Creators:Sawyer, Mark
Keywords: architectural magazines, magazine exceptionalism, multimodal discourse
Journal or Publication Title: villardjournal
Publisher: Quodlibet
ISSN: 2704-5676
Copyright Information:

Copyright 2020 Quodlibet

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