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The evolution of destination branding in Tasmania
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Toettenborg, S 2020
, 'The evolution of destination branding in Tasmania', in CS Ooi and A Hardy (eds.), Tourism in Tasmania
, Forty South Publishing Pty Ltd, Australia, pp. 63-74.
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Official URL: https://fortysouth.com.au/
Abstract
This chapter looks at the jagged history of destination branding of Tasmania. Whereasmany studies explore a destination’s branding campaigns, they most often present asnapshot of the brand at a given time. Focusing on Tasmania’s branding campaignsthroughout the last 15 years, the chapter describes how the developing branding isconnected to the evolving discipline of destination branding and reflects the challengesand conflicts within the discipline.
| Item Type: | Book Section |
|---|---|
| Authors/Creators: | Toettenborg, S |
| Keywords: | destination branding, tourism development, commodification of culture, |
| Publisher: | Forty South Publishing Pty Ltd |
| Copyright Information: | Copyright 2020 Alberte Toettenborg |
| Item Statistics: | View statistics for this item |
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