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Engaging “hard-to-reach” men in health promotion using the OPHELIA principles: Participants' perspectives

Kinsman, L, Radford, J ORCID: 0000-0002-5751-0488, Elmer, S, Ogden, K ORCID: 0000-0003-1811-8667, Randles, S ORCID: 0000-0003-0274-8496, Jacob, A, Delphin, D, Burr, N and Goss, M 2020 , 'Engaging “hard-to-reach” men in health promotion using the OPHELIA principles: Participants' perspectives' , Health Promotion Journal of Australia , pp. 1-8 , doi: 10.1002/hpja.403.

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Issue addressed: Men in the Northern Suburbs of Launceston, Tasmania, experiencesubstantially poorer health outcomes and socio-economic disadvantage than mostAustralians. They are often described as “hard-to-reach,” meaning difficult to engage in research, health promotion, policy and planning. This paper summarises theOPHELIA process to combine health literacy profiling with engagement of local menin health promotion, and their experience of the process and outcomes.Methods: Interviews were conducted to explore the experiences of middle-agedmen with the OPHELIA process and subsequent interventions.Results: Local data and health literacy profiling revealed experiences of isolation, lack oftrust in the system, medication non-adherence, mental illness and chronic pain, whichformed the basis for generation of ideas to improve their well-being and understanding of health. Tailored interventions were implemented, including suicide prevention,“Numeracy for Life” and “Healthy Sheds” courses.Interviews with six participants revealed that the process contributed to a sense ofworth, social support and ability to break “old habits.”Conclusions: Prioritising the lived experience of “hard-to-reach” men through theOPHELIA process resulted in co-design of interventions that were valued by participants.So what? Health literacy profiling and genuine community engagement can empowervulnerable, under-represented communities to co-design, and engage in, healthpromotion.

Item Type: Article
Authors/Creators:Kinsman, L and Radford, J and Elmer, S and Ogden, K and Randles, S and Jacob, A and Delphin, D and Burr, N and Goss, M
Keywords: men's health, health literacy, preventive health, primary health care
Journal or Publication Title: Health Promotion Journal of Australia
Publisher: John Wiley & Sons Ltd.
ISSN: 2201-1617
DOI / ID Number: 10.1002/hpja.403
Copyright Information:

Copyright 2020 Australian Health Promotion Association

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