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An investigation of the determinants of profitability in a short‐stay accommodation market

Marsden, A and Sibly, H ORCID: 0000-0003-0271-7710 2020 , 'An investigation of the determinants of profitability in a short‐stay accommodation market' , Australian Economic Review , pp. 1-15 , doi: 10.1111/1467-8462.12395.

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Abstract

This paper examines the determinants of theprofitability of short‐stay accommodationproviders in Tasmania, utilising a surveyconducted from July 2007 to June 2008. Thesurvey provides insight into a time when somefirms had adopted the 'new' informationtechnologies to make sales while otherscontinued with traditional methods. We findthe use of online sales is associated withhigher profit. Further profit is higher duringsummer (high season), for firms with a highstar rating and for firms who make a largerproportion of their sales directly to customers,and lower when owner operators are motivated by lifestyle considerations.

Item Type: Article
Authors/Creators:Marsden, A and Sibly, H
Keywords: profitability, accommodation services, internet sales
Journal or Publication Title: Australian Economic Review
Publisher: Wiley-Blackwell Publishing Asia
ISSN: 0004-9018
DOI / ID Number: 10.1111/1467-8462.12395
Copyright Information:

Copyright 2020 The University of Melbourne, Melbourne Institute: Applied Economic & Social Research, Faculty of Business and Economics

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