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Abstract

Some Airbnb host communities display the characteristics of neo-tribes. The neo-tribe literature offers rich insights into the life of a neo-tribe, but their formation and ongoing functioning remain underresearched. This paper investigates these issues using a netnographic approach that explored the formation and practices of a Tasmanian Airbnb Host Forum. The results reveal the reason for its formation and the functions of the neo-tribe, particularly as a support mechanism for hosts and defiance against perceived marginalisation by the tourism industry that has refused to embrace hosts; residents who viewed hosts as traitors; the government who regulates their entrepreneurial activities; and the media who vilified them. This study contributes to theory by developing knowledge on the stages of neo-tribal formation, and the influence that these stages have upon the ongoing function of the tribe.

Item Type:	Article
Authors/Creators:	Hardy, A and Dolnicar, S and Vorobjovas-Pinta, O
Keywords:	neo-tribes, host, Airbnb, peer-to-peer accommodation networks, defiance
Journal or Publication Title:	Tourism Management Perspectives
Publisher:	Elsevier
ISSN:	2211-9736
DOI / ID Number:	10.1016/j.tmp.2020.100760
Copyright Information:	Copyright 2020 Elsevier Ltd.
Related URLs:	Google Scholar: Hardy, A UTAS Profile: Hardy, A
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