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The formation and functioning of the Airbnb neo-tribe. Exploring peer-to-peer accommodation host groups

Hardy, A ORCID: 0000-0003-1461-2967, Dolnicar, S and Vorobjovas-Pinta, O 2020 , 'The formation and functioning of the Airbnb neo-tribe. Exploring peer-to-peer accommodation host groups' , Tourism Management Perspectives, vol. 37 , pp. 1-9 , doi: 10.1016/j.tmp.2020.100760.

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Abstract

Some Airbnb host communities display the characteristics of neo-tribes. The neo-tribe literature offers rich insights into the life of a neo-tribe, but their formation and ongoing functioning remain underresearched. This paper investigates these issues using a netnographic approach that explored the formation and practices of a Tasmanian Airbnb Host Forum. The results reveal the reason for its formation and the functions of the neo-tribe, particularly as a support mechanism for hosts and defiance against perceived marginalisation by the tourism industry that has refused to embrace hosts; residents who viewed hosts as traitors; the government who regulates their entrepreneurial activities; and the media who vilified them. This study contributes to theory by developing knowledge on the stages of neo-tribal formation, and the influence that these stages have upon the ongoing function of the tribe.

Item Type: Article
Authors/Creators:Hardy, A and Dolnicar, S and Vorobjovas-Pinta, O
Keywords: neo-tribes, host, Airbnb, peer-to-peer accommodation networks, defiance
Journal or Publication Title: Tourism Management Perspectives
Publisher: Elsevier
ISSN: 2211-9736
DOI / ID Number: 10.1016/j.tmp.2020.100760
Copyright Information:

Copyright 2020 Elsevier Ltd.

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