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The formation and functioning of the Airbnb neo-tribe. Exploring peer-to-peer accommodation host groups

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Abstract
Some Airbnb host communities display the characteristics of neo-tribes. The neo-tribe literature offers rich insights into the life of a neo-tribe, but their formation and ongoing functioning remain underresearched. This paper investigates these issues using a netnographic approach that explored the formation and practices of a Tasmanian Airbnb Host Forum. The results reveal the reason for its formation and the functions of the neo-tribe, particularly as a support mechanism for hosts and defiance against perceived marginalisation by the tourism industry that has refused to embrace hosts; residents who viewed hosts as traitors; the government who regulates their entrepreneurial activities; and the media who vilified them. This study contributes to theory by developing knowledge on the stages of neo-tribal formation, and the influence that these stages have upon the ongoing function of the tribe.
Item Type: | Article |
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Authors/Creators: | Hardy, A and Dolnicar, S and Vorobjovas-Pinta, O |
Keywords: | neo-tribes, host, Airbnb, peer-to-peer accommodation networks, defiance |
Journal or Publication Title: | Tourism Management Perspectives |
Publisher: | Elsevier |
ISSN: | 2211-9736 |
DOI / ID Number: | https://doi.org/10.1016/j.tmp.2020.100760 |
Copyright Information: | Copyright 2020 Elsevier Ltd. |
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Item Statistics: | View statistics for this item |
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