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Contrasting appreciation of the Tasmanian wilderness: mediating the Chinese visitor experience from a cultural complexity approach

Zhang, W ORCID: 0000-0001-8015-8585, Ooi, CS ORCID: 0000-0002-0824-3766 and Ma, Yue ORCID: 0000-0002-1021-4171 2021 , 'Contrasting appreciation of the Tasmanian wilderness: mediating the Chinese visitor experience from a cultural complexity approach', in P Jose and M Sigala and P Whitelaw and I Ye (eds.), ‘Transformations in Uncertain times: Future perfect in tourism, hospitality and events’ , CAUTHE, Australia, pp. 295-298 .

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Abstract

This exploratory study focuses on the diverse appreciation of the Tasmanian wilderness in theeyes of Chinese visitors. In response against an essentialist approach to understanding Chinesevisitors and in addressing the criticism that a more dynamic and fluid understanding of culture ismainly academic and not useful for the practice community, this study adopts a culturalcomplexity approach to understand Chinese interpretation and comprehension of wilderness. Itsuggests that tourism mediators can utilise the range of contrasting appreciation of a site toengage visitors and shape their experiences. By analysing posts on Cradle Mountain – a premierTasmanian wilderness site – at a popular Chinese travel blog website, we have identified a rangeof ‘reference points’ that can be used in tourist experience mediation. We postulate that byinvoking the range of them in the mediation process, together with local interpretation andknowledge, visitors can create more endearing and engaging experiences.

Item Type: Conference Publication
Authors/Creators:Zhang, W and Ooi, CS and Ma, Yue
Keywords: wilderness, Tasmania, Chinese visitors, cultural complexity, reference point, appreciation
Journal or Publication Title: ‘Transformations in Uncertain times: Future perfect in tourism, hospitality and events’
Publisher: CAUTHE
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