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The role of effectuation and entrepreneurial marketing in the creation of a new art venture

Lehman, K ORCID: 0000-0002-1652-4701, Fillis, I and Miles, MP 2020 , 'The role of effectuation and entrepreneurial marketing in the creation of a new art venture', in I Fillis and J Moores and N Telford (eds.), Handbook of Entrepreneurship and Marketing , Edward Elgar Publishing, United Kingdom, 352–376.

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Item Type: Book Section
Authors/Creators:Lehman, K and Fillis, I and Miles, MP
Keywords: effectuation, entrepreneurial marketing, cultural tourism, new venture, art museum
Publisher: Edward Elgar Publishing
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