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The role of effectuation and entrepreneurial marketing in the creation of a new art venture
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Lehman, K 
ORCID: 0000-0002-1652-4701, Fillis, I and Miles, MP 2020
, 'The role of effectuation and entrepreneurial marketing in the creation of a new art venture', in I Fillis and J Moores and N Telford (eds.), Handbook of Entrepreneurship and Marketing
, Edward Elgar Publishing, United Kingdom, 352–376.
ORCID: 0000-0002-1652-4701, Fillis, I and Miles, MP 2020
, 'The role of effectuation and entrepreneurial marketing in the creation of a new art venture', in I Fillis and J Moores and N Telford (eds.), Handbook of Entrepreneurship and Marketing
, Edward Elgar Publishing, United Kingdom, 352–376.
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| Item Type: | Book Section |
|---|---|
| Authors/Creators: | Lehman, K and Fillis, I and Miles, MP |
| Keywords: | effectuation, entrepreneurial marketing, cultural tourism, new venture, art museum |
| Publisher: | Edward Elgar Publishing |
| Copyright Information: | Copyright unknown |
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| Item Statistics: | View statistics for this item |
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