Open Access Repository

Exploring firm-community level trust in rural Africa through the lens of oil companies' corporate social responsibilities

Downloads

Downloads per month over past year

Meribe, NC, Ayentimi, DT ORCID: 0000-0001-5952-3023, Oke, BR and Adonteng-Kissi, O 2021 , 'Exploring firm-community level trust in rural Africa through the lens of oil companies' corporate social responsibilities' , Society and Business Review, vol. 16, no. 3 , pp. 357-373 , doi: 10.1108/SBR-04-2020-0059.

[img]
Preview
PDF (Post print)
145963 - Explor...pdf | Download (315kB)

| Preview

Abstract

Purpose: This paper aims to explore firm-community level trust in rural Africa through the lens of oil companies' corporate social responsibilities (CSR). Design/methodology/approach: This paper is grounded on a case study of local communities and other stakeholders in a Nigerian community exploring the underlying triggers of distrust and trust between oil companies and rural communities through the lens of CSR. Findings: This exploratory study found the presence of high-level firm-community expectation differentials, pointing to considerable mistrust between local communities and oil companies' CSR initiatives. Practical implications: The local communities tend to feel oil companies attempt to secure social licence to operate by engaging in CSR initiatives but not to genuinely improve their welfare. There is, therefore, a superficial effort or incentive for oil companies to engage in CSR initiatives in rural Africa. Originality/value: The paper highlights the notion that building a community-driven CSR requires a partnership in which local communities share legitimacy with government agencies and oil companies in influencing CSR initiatives. This represents the most effective way of enhancing firm-community level trust and social legitimacy in rural Africa.

Item Type: Article
Authors/Creators:Meribe, NC and Ayentimi, DT and Oke, BR and Adonteng-Kissi, O
Keywords: social responsibility, stakeholder analysis, corporate social responsibility, trust, oil companies, rural Africa, community level
Journal or Publication Title: Society and Business Review
Publisher: Emerald Publishing Limited
ISSN: 1746-5680
DOI / ID Number: 10.1108/SBR-04-2020-0059
Copyright Information:

© Emerald Publishing Limited

Related URLs:
Item Statistics: View statistics for this item

Actions (login required)

Item Control Page Item Control Page
TOP