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A communication plan for autism and its applied behaviour analysis treatment: A framing strategy


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Fortunato, JA, Sigafoos, J and Morsillo-Searls, LM 2007 , 'A communication plan for autism and its applied behaviour analysis treatment: A framing strategy' , Child Youth Care Forum, vol. 36, No. 2-3 , pp. 87-97 , doi: 10.1007/s10566-007-9034-2.

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To generate public awareness and get people to engage in the required treatment
behavior of a health-related condition, communication plays a central function.
Communication theory has demonstrated that the framing of an issue can increase its
public awareness and perceived importance. Research on communication campaigns
indicates that the most important frames in a health-related issue address audience resistance
barriers to behavior change, notably an evaluation of the threat of condition applicability
to self and the efficacy of recommended treatment options. An application of
framing concepts to autism reveals that communication must be framed to address audience
barriers by including information about the frequency of its threat, its symptoms, and
the vital fact that the condition can be improved by conducting interventions based on
principles of applied behavior analysis. Because evaluating efficacy of treatment recommendations
is critical, communication about applied behavior analysis should also be
framed to include the effectiveness of early intervention treatment and peer and parent
involvement. The application of communication concepts to autism and its applied
behavior analysis treatment will hopefully assist the people who are responsible for
diagnosing and treating the condition to better frame their communication so it has the
most positive behavioral impact.

Item Type: Article
Authors/Creators:Fortunato, JA and Sigafoos, J and Morsillo-Searls, LM
Keywords: Autism Applied behavior analysis Communication Framing Health communication Agenda-setting
Journal or Publication Title: Child Youth Care Forum
Publisher: Springer
ISSN: 1053-1890
DOI / ID Number: 10.1007/s10566-007-9034-2
Additional Information:

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