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Exploring supply-side network interactions in the visual art production process

Lehman, K ORCID: 0000-0002-1652-4701, Wickham, M ORCID: 0000-0001-6653-9074 and Fillis, I 2018 , 'Exploring supply-side network interactions in the visual art production process' , Poetics, vol. 69 , pp. 57-69 , doi: 10.1016/j.poetic.2018.04.002.

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This paper presents an analysis of the supply-side of the arts market with a focus on how the actors therein interact as a network in the art production process. Through the adoption of a qualitative semi-structured interview methodology, the paper provides insight into how professional and established visual artists (in conjunction with third-party support) conceptualise, produce and distribute their art works in the art market. Results indicate that the art product and the art production process is reliant on a range of mutually beneficial and reciprocal interactions that serve as bases for value creation in the art market. The paper concludes with a range of research opportunities for both academics and practitioners in the arts marketing context.

Item Type: Article
Authors/Creators:Lehman, K and Wickham, M and Fillis, I
Keywords: arts market, art production, marketing interactions, supply-side actors
Journal or Publication Title: Poetics
Publisher: Elsevier Science Bv
ISSN: 0304-422X
DOI / ID Number: 10.1016/j.poetic.2018.04.002
Copyright Information:

Copyright 2018 Elsevier B.V.

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