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Examining young Chinese consumers’ engagement in restaurant food waste mitigation from the perspective of cultural values and information publicity

Long, F, Ooi, CS ORCID: 0000-0002-0824-3766, Gui, T and Ngah, AH 2022 , 'Examining young Chinese consumers’ engagement in restaurant food waste mitigation from the perspective of cultural values and information publicity' , Appetite: The Journal for Research on Intake, and Dietary Practices, Their Control and Consequences, vol. 175, no. 2022 , pp. 1-29 , doi: 10.1016/j.appet.2022.106021.

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Abstract

Food waste is a serious problem with regard to social equity and environmental challenges across the world. In recent decades, a dramatic growth of restaurant food waste has been seen in China. This study integrated the norm activation model (NAM), Chinese cultural values (i.e. face saving and group conformity) and information publicity to examine young Chinese consumers' food waste behaviors in a dining-out context. By drawing data from 311 respondents from Shenyang, Northeast China, this research finds that Chinese cultural values significantly influence personal norms and food waste practices. Meanwhile, publicized information could effectively shape cultural values and food waste behaviors. This study advances our understanding of young Chinese consumers’ food waste behaviors from the perspective of cultural values and information publicity, which sheds light on how to mitigate the food waste challenge for policy makers, relevant NGOs, food service providers and even individuals.

Item Type: Article
Authors/Creators:Long, F and Ooi, CS and Gui, T and Ngah, AH
Keywords: food waste, young Chinese consumers, face saving, group conformity, Information publicity, Cultural complexity
Journal or Publication Title: Appetite: The Journal for Research on Intake, and Dietary Practices, Their Control and Consequences
Publisher: Elsevier BV
ISSN: 0195-6663
DOI / ID Number: 10.1016/j.appet.2022.106021
Copyright Information:

© 2022 Published by Elsevier Ltd.

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