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Abstract

COVID - 19 and the resulting society lockdowns have created significant increase in home-based activity. With the world seemingly turning a little slower it helps to have something to look forward to and occupy the mind. With people and family spending more time at home away from employment, school, and social activity such as sport, toy sales have rocketed. Toy purchases in 2020 increased globally by 16 percent. Rejuvenated by quarantines and the social isolation of lock down, the old school pastime of making plastic model kits, specifically aeroplanes have enjoyed what can be described as a Renaissance of interest amongst children and adults. Airfix, the oldest manufacturer of plastic injection moulding scale plastic model kits in the United Kingdom has seen sales dramatically increase as long-term fans and newcomers alike have found themselves confined to home. In October 2020, Airfix’s owner, Hornby announced a 33 percent spike in sales compared to the same year in 2019.

Item Type:	Article
Authors/Creators:	Bywaters, M
Keywords:	Airfix, model making, creativity, artwork, COVID -19
Journal or Publication Title:	International Journal of Contemporary Humanities
Publisher:	IJCH
ISSN:	2207-2837
Copyright Information:	The journal is open-access journal. All content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission from the publisher or the author. The journal provides immediate open-access to its content according to the principle that research made freely available to the public supports a greater global exchange of knowledge.
Related URLs:	UTAS Profile: Bywaters, M
Item Statistics:	View statistics for this item

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