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Using the Behaviour Change Wheel to Design an App to Change Tourist Behaviour and Increase Dispersal into Regional Areas

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Wells, M, de Salas, K ORCID: 0000-0002-2552-5108 and Hardy, A ORCID: 0000-0003-1461-2967 2022 , 'Using the Behaviour Change Wheel to Design an App to Change Tourist Behaviour and Increase Dispersal into Regional Areas', in JL Stienmetz and B Ferrer-Rosell and D Massimo (eds.), Information and Communication Technologies in Tourism 2022: Proceedings of the ENTER 2022 eTourism Conference, January 11-14, 2022 , Springer, Switzerland, pp. 395-405.

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Abstract

Currently, many tourism destinations are experiencing greatly reduced tourism due to COVID-19. In order to ensure that regions that wish to engage in tourism can share the benefits of it more equally, and to prevent the predicted future problem of overuse of popular areas once pre-COVID visitor numbers resume, an app to encourage tourists and leisure-seekers to change their behaviour and disperse into regional areas has been developed. The Behaviour Change Wheel was used to define the problem, find suitable intervention functions and design methods of delivery that could increase tourists’ capability, opportunity and motivation to disperse farther into regions. The Huon Valley of Tasmania, Australia, was used as a research area. Our application of the Behaviour Change Wheel methodology determined that active engagement in logistic, value-based, and social information has the greatest chance of changing behaviour in this region and a list of Behaviour Change Techniques has been developed and considered in the design of a gamified travel app.

Item Type: Book Section
Authors/Creators:Wells, M and de Salas, K and Hardy, A
Keywords: tourism, technology, app, behaviour change wheel, mobility, gamification, dispersal
Publisher: Springer
DOI / ID Number: 10.1007/978-3-030-94751-4_35
Copyright Information:

Copyright 2022 The Author(s).This chapter is licensed under the terms of the Creative Commons Attribution 4.0International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing,adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commonslicense and indicate if changes were made.

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