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Theorizing 'Value' in Sustainable Urban Branding Strategies

Gonzalez, LR and Gale, F ORCID: 0000-0001-6759-6759 2021 , 'Theorizing 'Value' in Sustainable Urban Branding Strategies', in SM Zavattaro (ed.), Public Branding and Marketing: a Global Viewpoint , Springer Nature, Switzerland, pp. 25-41.

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Item Type: Book Section
Authors/Creators:Gonzalez, LR and Gale, F
Keywords: values, place, sustainability, branding
Publisher: Springer Nature
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Copyright 2021 Springer Nature Switzerland AG

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