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Theorizing 'Value' in Sustainable Urban Branding Strategies
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Gonzalez, LR and Gale, F 
ORCID: 0000-0001-6759-6759 2021
, 'Theorizing 'Value' in Sustainable Urban Branding Strategies', in SM Zavattaro (ed.), Public Branding and Marketing: a Global Viewpoint
, Springer Nature, Switzerland, pp. 25-41.
ORCID: 0000-0001-6759-6759 2021
, 'Theorizing 'Value' in Sustainable Urban Branding Strategies', in SM Zavattaro (ed.), Public Branding and Marketing: a Global Viewpoint
, Springer Nature, Switzerland, pp. 25-41.
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Abstract
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| Item Type: | Book Section |
|---|---|
| Authors/Creators: | Gonzalez, LR and Gale, F |
| Keywords: | values, place, sustainability, branding |
| Publisher: | Springer Nature |
| DOI / ID Number: | https://doi.org/10.1007/978-3-030-70505-3_3 |
| Copyright Information: | Copyright 2021 Springer Nature Switzerland AG |
| Related URLs: | |
| Item Statistics: | View statistics for this item |
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