Open Access Repository

Theorizing 'Value' in Sustainable Urban Branding Strategies

Gonzalez, LR and Gale, F ORCID: 0000-0001-6759-6759 2021 , 'Theorizing 'Value' in Sustainable Urban Branding Strategies', in SM Zavattaro (ed.), Public Branding and Marketing: a Global Viewpoint , Springer Nature, Switzerland, pp. 25-41.

Full text not available from this repository.

Abstract

No abstract available.

Item Type: Book Section
Authors/Creators:Gonzalez, LR and Gale, F
Keywords: values, place, sustainability, branding
Publisher: Springer Nature
DOI / ID Number: 10.1007/978-3-030-70505-3_3
Copyright Information:

Copyright 2021 Springer Nature Switzerland AG

Related URLs:
Item Statistics: View statistics for this item

Actions (login required)

Item Control Page Item Control Page
TOP