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A semiotic cultural psychology theory analysis of the signs 'We', 'Us', 'I' and 'Me'

Rutherford, G 2022 , 'A semiotic cultural psychology theory analysis of the signs 'We', 'Us', 'I' and 'Me'' , Culture and Psychology, vol. 28, no. 3 , pp. 273-288 , doi: 10.1177/1354067X211066817.

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Relevant to the emerging field of semiotic cultural psychology theory (SCPT), the present paper considers 'We', 'Us', 'I' and 'Me' as semiotic and cultural psychology phenomena. Drawing on the semiotics of Saussure, Peirce, Jakobson, and Cousins, a semiotic dynamic 'double-dyadic' model of the signifier and the referent is proposed. For each 'We', 'Us', 'I' and 'Me', the COVID-19 global pandemic related cases are used to analyse and illustrate the signifier-referent model. Implications are drawn from the new model for the complex systems entailed in organizing self and culture. Finally, suggestions are made for testing the model.

Item Type: Article
Authors/Creators:Rutherford, G
Keywords: semiotic cultural psychology theory, signifier, referent, intra/inter-personal, intra/intercultural, identities, relations, person-oriented qualitative method, COVID-19
Journal or Publication Title: Culture and Psychology
Publisher: Sage Publications Ltd
ISSN: 1354-067X
DOI / ID Number: 10.1177/1354067X211066817
Copyright Information:

Copyright 2022 The Authors

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