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Consumer behaviour: implications for marketing strategy. 5th ed.

Quester, P, Neal, C, Pettigrew, S, Grimmer, MR, Davis, T and Hawkins, D 2007 , Consumer behaviour: implications for marketing strategy. 5th ed. , Consumer Behaviour , McGraw-Hill, Sydney.

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Abstract

Consumer Behaviour: Implications for Marketing Strategy guides students? exploration into the field of consumer behaviour. The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences. Enhanced within each chapter is coverage of consumer purchasing decisions for goods and services, including many local and global examples from the region.

Item Type: Book
Authors/Creators:Quester, P and Neal, C and Pettigrew, S and Grimmer, MR and Davis, T and Hawkins, D
Publisher: McGraw-Hill
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Copyright © 2007 McGraw Hill Australia Pty Limited

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