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Consumer behaviour: implications for marketing strategy. 5th ed.

Quester, P and Neal, C and Pettigrew, S and Grimmer, MR and Davis, T and Hawkins, D (2007) Consumer behaviour: implications for marketing strategy. 5th ed. Consumer Behaviour . McGraw-Hill, Sydney. ISBN 9780074716922

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Abstract

Consumer Behaviour: Implications for Marketing Strategy guides students? exploration into the field of consumer behaviour. The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences. Enhanced within each chapter is coverage of consumer purchasing decisions for goods and services, including many local and global examples from the region.

Item Type: Book
Publisher: McGraw-Hill
Additional Information:

Copyright © 2007 McGraw Hill Australia Pty Limited

Date Deposited: 07 Apr 2008 15:11
Last Modified: 18 Oct 2015 23:04
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