PDF Car_names_Heral...pdf | Request a copy Full text restricted Available under University of Tasmania Standard License.

Abstract

Landcruiser is a better
name than Camry, and Yaris
is a backward step from
Echo.
Those are some of the conclusions
that can be drawn from a University
of Tasmania poll of 1803 Toyota
buyers.
The survey found car names count
with car buyers, and that bad ones
can have a negative effect on a car's
image.

Item Type:	Other
Authors/Creators:	Lehman, KF
Publisher:	News Ltd, Herald Sun
Additional Information:	© 2007 Herald and Weekly Times
Item Statistics:	View statistics for this item

Actions (login required)

Item Control Page