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Brand the big sell for cars
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Lehman, KF 2007
, Brand the big sell for cars
, Davies Brothers Pty Ltd; The Mercury, Hobart.
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Car_names_Mercu...pdf | Request a copy Full text restricted Available under University of Tasmania Standard License. |
Official URL: http://tools.themercury.com.au/archives/archive_li...
Abstract
A car's name is usually less important to buyers than the brand, research by the University of Tasmania has found. A lecturer at the university's school of management, Kim Lehman, said car makers directed considerable marketing effort toward developing names like Nissan's Pulsar replacement, the Tiida, or Mitsubishi's 380.
Item Type: | Other |
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Authors/Creators: | Lehman, KF |
Publisher: | Davies Brothers Pty Ltd; The Mercury |
Additional Information: | © 2007 Davies Brothers Pty Ltd. |
Item Statistics: | View statistics for this item |
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