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100 Anime and Cinema Anime: Critical Engagements with Japanese Animation

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Norris, CJ (2007) 100 Anime and Cinema Anime: Critical Engagements with Japanese Animation. Japanese Studies, 27 (1). pp. 107-110. ISSN 1469-9338 (electronic) 1037-1397 (paper)

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Abstract

As Steven Brown points out in his introduction to Cinema Anime, anime’s global
popularity has meant ‘a new role has emerged for Japan in the global market, one
which is as much cultural as it is economic’ (6–7). It is estimated that 60% of all the animation
broadcast worldwide is from Japan, and anime generates approximately $4 billion
a year in the United States alone. Given the commerce and creativity Japan has launched
onto the global market, one of the most important questions is how to account for the dispersal and popularity of anime.

Item Type: Article
Journal or Publication Title: Japanese Studies
Page Range: pp. 107-110
ISSN: 1469-9338 (electronic) 1037-1397 (paper)
Identification Number - DOI: 10.1080/10371390701268661
Additional Information:

© 2007 Craig Norris

Date Deposited: 07 Apr 2008 15:40
Last Modified: 01 Jun 2010 05:20
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