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Abstract

As Steven Brown points out in his introduction to Cinema Anime, anime’s global
popularity has meant ‘a new role has emerged for Japan in the global market, one
which is as much cultural as it is economic’ (6–7). It is estimated that 60% of all the animation
broadcast worldwide is from Japan, and anime generates approximately $4 billion
a year in the United States alone. Given the commerce and creativity Japan has launched
onto the global market, one of the most important questions is how to account for the dispersal and popularity of anime.

Item Type:	Article
Authors/Creators:	Norris, CJ
Journal or Publication Title:	Japanese Studies
ISSN:	1469-9338 (electronic) 1037-1397 (paper)
DOI / ID Number:	https://doi.org/10.1080/10371390701268661
Additional Information:	© 2007 Craig Norris
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