Please Note:

The Open Access Repository has moved to a new authentication system as of the 1st of November.

Account holders will now be able to login using their University of Tasmania credentials.
If you have trouble logging in please email us on E.Prints@utas.edu.au so we can assist you.

Public users can still access the records in this repository as normal

Open Access Repository

Drivers: It's the make, not the model

Downloads

Downloads per month over past year

Lehman, KF (2007) Drivers: It's the make, not the model. Fairfax Business Media, Sydney.

[img] PDF
makenotmodel.pdf | Request a copy
Full text restricted
Available under University of Tasmania Standard License.

Abstract

Car names mean much less to consumers than car makers think, a study by the University of Tasmania has found.

Item Type: Other
Publisher: Fairfax Business Media
Additional Information:

© 2007 Fairfax Business Media

Date Deposited: 07 Apr 2008 16:07
Last Modified: 18 Nov 2014 03:37
Item Statistics: View statistics for this item

Actions (login required)

Item Control Page Item Control Page
TOP