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Drivers: It's the make, not the model


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Lehman, KF 2007 , Drivers: It's the make, not the model , Fairfax Business Media, Sydney.

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Car names mean much less to consumers than car makers think, a study by the University of Tasmania has found.

Item Type: Other
Authors/Creators:Lehman, KF
Publisher: Fairfax Business Media
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© 2007 Fairfax Business Media

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