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Logo findings to go global

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Lehman, KF and Byrom, JW (2007) Logo findings to go global. Fairfax Media, The Examiner, Launceston.

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Abstract

Two University of Tasmania academics
will present their findings
from an unusual study on the success
of Tasmanian council logos to an
international conference, in Portugal,
next month.
Management School academics Kim
Lehman and John Byrom wanted to
test whether local government council
logos were just as important as logos
used by big corporations like
McDonalds in promoting their image
and identification.

Item Type: Other
Publisher: Fairfax Media, The Examiner
Additional Information:

© 2007 Fairfax Media.

Date Deposited: 07 Apr 2008 16:08
Last Modified: 18 Nov 2014 03:37
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