Open Access Repository
A car by any other name
Lehman, KF 2007
, A car by any other name
, News Limited; The Australian, Sydney.
![[img]](https://eprints.utas.edu.au/style/images/fileicons/application_pdf.png) |
PDF
Car_names_Austr...pdf | Request a copy Full text restricted Available under University of Tasmania Standard License. |
Official URL: http://www.theaustralian.news.com.au/archive
Abstract
Car-makers spend up to $US 250,000 ($323,000)devising new names for new models, but they needn't bother. Many buyers say that although they might dislike a car's name, they will still buy the car if it is good enough. Research by University of Tasmania marketing academic Kim Lehman has exposed some of the secrets of the name game.
| Item Type: | Other |
|---|---|
| Authors/Creators: | Lehman, KF |
| Publisher: | News Limited; The Australian |
| Additional Information: | © 2007 News Limited |
| Item Statistics: | View statistics for this item |
Actions (login required)
 |
Item Control Page |