Open Access Repository

Buyers driven by car brands


Downloads per month over past year

Lehman, KF 2007 , Buyers driven by car brands , Fairfax Media, Sunday Examiner, Launceston.

[img] PDF
Car_names_Sunda...pdf | Request a copy
Full text restricted
Available under University of Tasmania Standard License.


WHAT do you look for in a new
Is it price, colour, speed, added
extras, fluffy dice?
Do you care about the name?
Would you drive a Ka, a Rio, a
Getz or a Pajero?
A recent study has found that
car names matter much less than
the big companies might have

Item Type: Other
Authors/Creators:Lehman, KF
Publisher: Fairfax Media, Sunday Examiner
Additional Information:

Copyright © 2007. Fairfax Media.

Item Statistics: View statistics for this item

Actions (login required)

Item Control Page Item Control Page