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Buyers driven by car brands
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Lehman, KF 2007
, Buyers driven by car brands
, Fairfax Media, Sunday Examiner, Launceston.
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Car_names_Sunda...pdf | Request a copy Full text restricted Available under University of Tasmania Standard License. |
Abstract
WHAT do you look for in a new
car?
Is it price, colour, speed, added
extras, fluffy dice?
Do you care about the name?
Would you drive a Ka, a Rio, a
Getz or a Pajero?
A recent study has found that
car names matter much less than
the big companies might have
thought.
Item Type: | Other |
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Authors/Creators: | Lehman, KF |
Publisher: | Fairfax Media, Sunday Examiner |
Additional Information: | Copyright © 2007. Fairfax Media. |
Item Statistics: | View statistics for this item |
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