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Abstract

WHAT do you look for in a new
car?
Is it price, colour, speed, added
extras, fluffy dice?
Do you care about the name?
Would you drive a Ka, a Rio, a
Getz or a Pajero?
A recent study has found that
car names matter much less than
the big companies might have
thought.

Item Type:	Other
Authors/Creators:	Lehman, KF
Publisher:	Fairfax Media, Sunday Examiner
Additional Information:	Copyright © 2007. Fairfax Media.
Item Statistics:	View statistics for this item

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