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Buyers driven by car brands

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Lehman, KF 2007 , Buyers driven by car brands , Fairfax Media, Sunday Examiner, Launceston.

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Abstract

WHAT do you look for in a new
car?
Is it price, colour, speed, added
extras, fluffy dice?
Do you care about the name?
Would you drive a Ka, a Rio, a
Getz or a Pajero?
A recent study has found that
car names matter much less than
the big companies might have
thought.

Item Type: Other
Authors/Creators:Lehman, KF
Publisher: Fairfax Media, Sunday Examiner
Additional Information:

Copyright © 2007. Fairfax Media.

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