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Understanding the factors related to the consumers' choices of oysters in Australia: an empirical study


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Kow, F, Yu, Liu, FitzGerald, DG and Grewal, D 2008 , 'Understanding the factors related to the consumers' choices of oysters in Australia: an empirical study' , Journal of Food Service, vol. 19, no. 4 , pp. 245-253 , doi: 10.1111/j.1748-0159.2008.00112.x.

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Oysters, one of the most popular shellfish, constitute an important food commodity in Australia. With the rapid growth of production, Australian oyster suppliers have realized the need for a better understanding of oyster consumption patterns to maximize economic returns. This study examines oyster consumer demographics and attitudes towards oysters, which in turn identify antecedent variables influencing consumer choice of oysters. Relevant antecedent variables such as quality, safety, labelling and preferred values were identified by factor analysis. A logistic regression analysis predicts consumer choice of oysters using those antecedent variables and the demographic factors. We recommend factors to be considered in the marketing of oysters.

Item Type: Article
Authors/Creators:Kow, F and Yu, Liu and FitzGerald, DG and Grewal, D
Keywords: consumer behaviour • eating out • food habits
Journal or Publication Title: Journal of Food Service
ISSN: 0022-1147
DOI / ID Number: 10.1111/j.1748-0159.2008.00112.x
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