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Small Firm Internet Adoption: Opportunities Forgone, A Journey Not Begun


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Jones, CD and Hecker, R and Holland, P (2003) Small Firm Internet Adoption: Opportunities Forgone, A Journey Not Begun. Journal of Small Business and Enterprise Development, 10 (3). pp. 287-297. ISSN 1462-6004

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This paper explores the endeavours of five small firms to develop web-based commerce capabilities within their existing operations. The focus is upon the strategic acquisition and exploitation of knowledge which underpins new value creating activates related to web-based commerce. A normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, entrepreneurship, and the diffusion of new innovations was empirically tested. A multiple case study design enabled the exploration of contemporary marketing and entrepreneurship issues within the real life context of five small firms. The model aimed to emphasis best-practice adoption methods emphasizing the value of a firm's market orientation and entrepreneurial capabilities. A preliminary test of the model's theoretical contentions lent support to its overall focus, but found that the firm's existing learning capabilities were diminished during the adoption of web-based commerce, and that a lack of vision and prior knowledge produced sub-optimal adoption outcomes.

Item Type: Article
Keywords: Web-based Commerce, Small Firms, Internet Adoption, Market Orientation, and Entrepreneurship
Journal or Publication Title: Journal of Small Business and Enterprise Development
Page Range: pp. 287-297
ISSN: 1462-6004
Identification Number - DOI: 10.1108/14626000310489763
Additional Information:

Copyright 2003 Emerald Group. Reproduced in accordance with the publishers policy. The definitive published version is available online at:

Date Deposited: 15 Mar 2007
Last Modified: 18 Nov 2014 03:13
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