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Small Firm Internet Adoption: a Market Oriented Approach


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Jones, CD (2002) Small Firm Internet Adoption: a Market Oriented Approach. Australian Journal of Information Systems, 10 (1). pp. 99-109. ISSN 1039-7841

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Fundamental to the development of new customer value offerings via web-based commerce is a small firm's ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model's theoretical contentions lent support to its overall focus, but found that the firm's existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.

Item Type: Article
Keywords: Web-based Commerce, Small Firms, Internet Adoption, and Market Orientation
Journal or Publication Title: Australian Journal of Information Systems
Page Range: pp. 99-109
ISSN: 1039-7841
Date Deposited: 16 Mar 2007
Last Modified: 18 Nov 2014 03:13
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