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Small Firm Internet Adoption: a Market Oriented Approach


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Jones, CD 2002 , 'Small Firm Internet Adoption: a Market Oriented Approach' , Australian Journal of Information Systems, vol. 10, no. 1 , pp. 99-109 .

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Fundamental to the development of new customer value offerings via web-based commerce is a small firm's ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model's theoretical contentions lent support to its overall focus, but found that the firm's existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.

Item Type: Article
Authors/Creators:Jones, CD
Keywords: Web-based Commerce, Small Firms, Internet Adoption, and Market Orientation
Journal or Publication Title: Australian Journal of Information Systems
ISSN: 1039-7841
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