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Beyond e-Commerce: When Caterpillars Know What Butterflies Understand


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Jones, CD (2003) Beyond e-Commerce: When Caterpillars Know What Butterflies Understand. Journal of New Business Ideas & Trends, 1 (2). pp. 10-20. ISSN 1446-8719

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Many small firms increasingly operate in markets under siege from new entrants who exploit the technologies associated with the Internet's World Wide Web (the web). In these circumstances, interpreting the operating environment is like a vu jade, the opposite of deja vu, a time in space where they have never been, have no idea what they are doing and who it is that could help them. Through the use of the story of the Caterpillar and the Butterfly, this paper considers the inherent difficulties faced by small firms considering the prospect of becoming an e-firm. When considered from an evolutionary perspective, the journey from small firm to small e-firm is not seen as one of choice, but rather one of necessity. In such markets, a race currently appears to exist between entrepreneurs exploiting the web's technologies, and the process of natural selection acting upon firms whose routines have lost favour.

Item Type: Article
Keywords: Small Firms, Evolutionary Theory, and The Internet
Journal or Publication Title: Journal of New Business Ideas & Trends
Page Range: pp. 10-20
ISSN: 1446-8719
Date Deposited: 15 Mar 2007
Last Modified: 18 Nov 2014 03:13
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