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Self-marketing and the visual artist

Lehman, KF 2009 , 'Self-marketing and the visual artist', paper presented at the 10th International Conference on Arts & Cultural Management, June/July, Dallas, Texas.

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Available under University of Tasmania Standard License.


This paper presents the findings of a research study, the overall objective of which investigate the applicability and usefulness of the concept of self-marketing for artist, and explores the links between marketing models with a customer driven focus general marketing literature and one which is product driven, perhaps more suited qualitative approach, the study itself used in-depth interviews with 14 prominent visual state of Tasmania, Australia as the data source. The study sought to gain insight into plays in an artist‘s practice, the extent to which artists utilise self-marketing, and to that influence the extent to which individual artists utilise self-marketing, if at all.

Item Type: Conference or Workshop Item (Paper)
Authors/Creators:Lehman, KF
Keywords: Self-marketing; visual artist; Australia
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