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Developing ‘employer of choice’ status: exploring an employment marketing mix
Wickham, M and O'Donohue, W 2009
, 'Developing ‘employer of choice’ status: exploring an employment marketing mix'
, Organization Development Journal, vol. 27, no. 3
, pp. 77-95
.
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Abstract
In recent times, the important role that marketing theory can play in the conceptualisation and development of an organization’s Employer of Choice status has been recognized and debated by both academics and practitioners alike. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory – the ‘extended marketing-mix’ concept – to the strategic management of human resources.
| Item Type: | Article |
|---|---|
| Authors/Creators: | Wickham, M and O'Donohue, W |
| Keywords: | Employer of Choice, Marketing Mix |
| Journal or Publication Title: | Organization Development Journal |
| ISSN: | 0889-6402 |
| Additional Information: | © 2009 Organisation Development Institute |
| Item Statistics: | View statistics for this item |
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- Developing ‘employer of choice’ status: exploring an employment marketing mix. (deposited 08 Sep 2009 00:18) [Currently Displayed]
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