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Developing 'employer of choice' status: exploring an employment marketing mix
In recent times, the important role that marketing theory can play in the conceptualisation and development of an organization's Employer of Choice status has been recognized and debated by both academics and practitioners alike. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory ‚Äö- the 'extended marketing-mix' concept ‚Äö- to the strategic management of human resources.
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Publication title
Organization Development JournalVolume
27Issue
1Article number
3Number
3Pagination
77-95ISSN
0889-6402Publication status
- Published
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Copyright 2009 Organisation Development InstituteRepository Status
- Restricted
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