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Items where Author is "Byrom, JW"

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Number of items: 14.

Article

Byrom, JW and Lehman, KF 2009 , 'Coopers Brewery: heritage and innovation within a family firm' , Marketing Intelligence and Planning, vol. 27, no. 4 , pp. 516-523 , doi: 10.1108/02634500910964074.

Byrom, JW and Lehman, KF 2006 , 'It’s all about the image: The Mercury Print Museum' , Journal of the Pacific Area Newspaper Publishers Association, vol. 258, no. Octobe , pp. 14-15 .

Byrom, JW and Lehman, KF 2008 , 'Lowdown on logos' , Local Government Manager, vol. 41, no. 5 , p. 20 .

Lehman, KF and Byrom, JW 2007 , 'What’s in a name?' , Marketing , pp. 62-63 .

Parker, C, Gimenez, R, Coca-Stefaniak, J and Byrom, JW 2007 , 'Perceptions of the Andalusian independent retail sector' , International Journal of Business and Globalisation, vol. 1, no. 1 , pp. 125-142 .

Book Section

Lehman, KF and Byrom, JW 2009 , 'Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy)', in Introduction to Marketing (First European Edition) , Pearson, London, pp. 228-230.

Lehman, KF and Byrom, JW 2007 , 'The Boag's centre for beer lovers: Building brand with a corporate museum', in R Rentschler and A Hede (eds.), Musuem Marketing: Competing in the Global Marketplace , Butterworth-Heinemann, London, pp. 69-72.

Conference or Workshop Item

Byrom, JW 2007 , 'Place management through separate rate imposition: Evidence from Tasmania', paper presented at the 6th National Mainstreet Conference, 18-21 March 2007, Melbourne.

Byrom, JW and Lehman, KF 2008 , 'Coopers Brewery: A family firm competing with the big boys', paper presented at the Academy of Marketing (UK) Annual Conference, 7-10 July, Aberdeen, UK.

Byrom, JW and Lehman, KF 2007 , 'Corporate visual identity in local government: The use of the logo', paper presented at the 6th International Congress on Public and Non Profit Marketing, 14 - 15 June, 2007, Braga, Portugal.

Lehman, KF and Byrom, JW 2007 , 'Corporate museums in Japan: institutionalising a culture of industry and technology', paper presented at the 9th International Conference on Arts & Cultural Management, 8-11 July 2007, Valencia.

Lehman, KF and Byrom, JW 2006 , 'The corporate museum as branding tool', paper presented at the International Colloquium of the Academy of Marketing’s Brand and Corporate Reputation Special Interest Group, 7-8 September, Manchester, UK.

Roach, G, Byrom, JW and Lehman, KF 2008 , 'Consumer perceptions of mobile phone marketing: Recent evidence from Australia', paper presented at the Academy of Marketing (UK) Annual Conference, 7-10 July, Aberdeen, UK.

Other

Lehman, KF and Byrom, JW 2007 , Logo findings to go global , Fairfax Media, The Examiner, Launceston.

This list was generated on Thu Feb 27 01:59:33 2020 AEDT.
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