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Items where Author is "Roach, G"

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Number of items: 4.


Lehman, KF and Roach, G 2011 , 'The strategic role of electronic marketing in the Australian museum sector' , Museum Management and Curatorship, vol. 26, no. 3 , pp. 291-306 , doi:

Roach, G 2009 , 'Consumer perceptions of mobile phone marketing: a direct marketing innovation' , Direct Marketing: An International Journal, vol. 3, no. 2 , pp. 124-138 , doi:

Conference or Workshop Item

Roach, G, Byrom, JW and Lehman, KF 2008 , 'Consumer perceptions of mobile phone marketing: Recent evidence from Australia', paper presented at the Academy of Marketing (UK) Annual Conference, 7-10 July, Aberdeen, UK.


Roach, G 2011 , 'Horizontal networks and collaborative marketing in the Tasmanian wine industry ', PhD thesis, University of Tasmania.

This list was generated on Thu Jun 1 01:42:09 2023 AEST.